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Joshua Strauss

Co-President, Retail & Entertainment

Joshua Strauss is Co-President of Retail and Entertainment at Dreamscape. He brings over 25 years of industry experience specializing in landlord and tenant representation. Strauss will lead the company’s efforts in immersive retail experiences, traditional retail, and food and beverage within its portfolio, and continue to represent a wide array of Tenants and Landlords in their U.S. and international retail real estate endeavors.

Prior to joining Dreamscape Companies, Strauss served as an Executive Managing Director at Newmark, where he represented major national and international retail, entertainment and real estate companies including Netflix, Sony, Theory, FedEx, NBCUniversal, Pret A Manger, Zadig et Voltaire, Citibank, Equinox Fitness and many others. His storied career boasts many accomplishments including assisting in NBCUniversal’s first foray into Las Vegas with the leasing of a 120,000 square-foot stand-alone building off the Las Vegas Strip, Sony’s Wonderverse in 83,000 square feet at Oakbrook Mall outside of Chicago, IL, representing Howard Hughes in the repositioning and leasing of 150,000 square-feet of retail, restaurant and entertainment space at The Seaport District in New York City and representing AFI USA in the repositioning and leasing of more than 180,000 square-feet of retail space at the Times Square Building in New York City, with the latter earning him the Real Estate Board of New York’s (REBNY) Most Creative Retail Deal of the Year Award.

As part of Dreamscape Companies’ redevelopment of the Rio Hotel & Casino in Las Vegas, Strauss’ extensive experience and knowledge will serve an integral role in breathing new life to the 200,000 square-feet Masquerade Village space.

At Dreamscape, we are stewards of both creativity and capital. Our goal is to (re)develop residential, retail, hospitality, entertainment and gaming properties into unique and dynamic environments that command attention and maximize value for our investors.

Dreamscape's mission is to generate long-term financial prosperity through a diversified portfolio of differentiated, forward-thinking real estate projects.

Our focus is on creating multi-faceted and dynamic residential, retail, hospitality, entertainment and gaming experiences.

Led by Chairman Eric Birnbaum, Dreamscape’s team has forged deep connections within the commercial real estate industry nationwide. With trust established and a proven vision, Dreamscape has access to proprietary, off-market deals and is able to transact with speed, skill and integrity. We strive to efficiently acquire properties and then (re)develop them into fully realized and uniquely vibrant destinations. In doing so, we aim to promote and celebrate contemporary cultural values while fostering lasting financial success.

Dreamscape’s team also has a strong and unique network of creative collaborators within the music, fashion, food and beverage and design worlds, having worked with top talents across varied industries – including music and fashion powerhouse Pharrell Williams, renowned interior designer Ken Fulk, award-winning architect Morris Adjmi, nightlife and F&B impresario David Grutman at Groot Hospitality, Jeff Zalaznick at Major Food Group, and many others. We aim to cultivate new and unexpected relationships on an ongoing basis so that each of our properties deliver a unique, innovative and memorable imprint.

For Dreamscape, real estate is a source of both value and diverse cultural engagement. By galvanizing bespoke and specialized experiences, we strive to nurture distinctive, lively and worldly communities.

Dreamscape is headquartered in New York City. Additionally, we have on-ground staffing in Las Vegas, Los Angeles and Miami.

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Led by Founder and CEO Eric Birnbaum, Dreamscape’s talented team of real estate professionals has collectively deployed in excess of $35 billion in capital across residential, retail, hospitality, entertainment and gaming experiences with decades of experience in these verticals. Eric and his team have worked on a diverse portfolio of significant properties, including critically acclaimed endeavors such as Henry Hall in New York's Hudson Yards, The Pod Hotel in New York’s Times Square, The Goodtime Hotel in South Beach, Miami, The Rio Hotel & Casino in Las Vegas, and 5420 Sunset Boulevard in Hollywood.

“Dreamscape focuses on well-located real estate and seeks to create lasting and one-of-a-kind experiences that are targeted to generate outsized returns.”

Dreamscape is headquartered in New York City.

Additionally, we have offices in Las Vegas, Tampa, Miami and Dallas.

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