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John Eder

President & Chief Financial Officer

John is a transformational leader and accomplished financial executive with over 30 years of experience working with large and most iconic brands in the hospitality industry, with significant global operating experience in omni-channel businesses. John’s career reflects a demonstrated record in leading successful large-scale transformation initiatives, optimizing economic management processes in complex, global business environments, and executing M&A transactions across the deal lifecycle in domestic and global markets. He also brings deep corporate governance experience through his work with corporate boards, including audit and compliance committees and is qualified to serve on audit committees as a financial expert.

John spent over 20 years in numerous financial leadership roles at Seminole Gaming and Seminole Hard Rock Holdings LLC. Including EVP & CFO of both organizations. During his tenure, he has been instrumental in growing the company’s EBITDA 10x. Over the years, he has overseen M&A transactions for multiple casinos, both existing and green field projects. Additionally, John led the creation of a shared services organization for Seminole Gaming/Seminole/Hard Rock while harmonizing financial systems, banking, insurance, benefits, and staffing. Furthermore, he was instrumental in implementing the design of the 401k plans, health insurance benefits, property and casualty programs and general ledger/reporting.

John was responsible for overseeing the corporate finance and risk management teams, along with membership in numerous committees - compensation, benefits, information technology, credit, and investment. He was responsible for investor relations and has extensive experience in the financial markets, raising over $10 billion in debt, acquisitions of $1.5 billion and maintaining investment grade ratings with all three credit rating agencies. John worked directly with the board, audit, and compliance committees on a quarterly basis. He presented regularly on financial and operating results, financial transactions, compensation studies and the annual company valuation.

John started his career in public accounting with Coopers & Lybrand. Thereafter, he started his hospitality career at Walt Disney World and adding casino/gaming while working at Kerzner International Hotels.

John received his Bachelor’s degree in Accounting from the Eastern Michigan University and Master’s degree from the University of Florida. He is a Certified Public Accountant, licensed in the state of Pennsylvania.

At Dreamscape, we are stewards of both creativity and capital. Our goal is to (re)develop residential, retail, hospitality, entertainment and gaming properties into unique and dynamic environments that command attention and maximize value for our investors.

Dreamscape's mission is to generate long-term financial prosperity through a diversified portfolio of differentiated, forward-thinking real estate projects.

Our focus is on creating multi-faceted and dynamic residential, retail, hospitality, entertainment and gaming experiences.

Led by Chairman Eric Birnbaum, Dreamscape’s team has forged deep connections within the commercial real estate industry nationwide. With trust established and a proven vision, Dreamscape has access to proprietary, off-market deals and is able to transact with speed, skill and integrity. We strive to efficiently acquire properties and then (re)develop them into fully realized and uniquely vibrant destinations. In doing so, we aim to promote and celebrate contemporary cultural values while fostering lasting financial success.

Dreamscape’s team also has a strong and unique network of creative collaborators within the music, fashion, food and beverage and design worlds, having worked with top talents across varied industries – including music and fashion powerhouse Pharrell Williams, renowned interior designer Ken Fulk, award-winning architect Morris Adjmi, nightlife and F&B impresario David Grutman at Groot Hospitality, Jeff Zalaznick at Major Food Group, and many others. We aim to cultivate new and unexpected relationships on an ongoing basis so that each of our properties deliver a unique, innovative and memorable imprint.

For Dreamscape, real estate is a source of both value and diverse cultural engagement. By galvanizing bespoke and specialized experiences, we strive to nurture distinctive, lively and worldly communities.

Dreamscape is headquartered in New York City. Additionally, we have on-ground staffing in Las Vegas, Los Angeles and Miami.

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Led by Founder and CEO Eric Birnbaum, Dreamscape’s talented team of real estate professionals has collectively deployed in excess of $35 billion in capital across residential, retail, hospitality, entertainment and gaming experiences with decades of experience in these verticals. Eric and his team have worked on a diverse portfolio of significant properties, including critically acclaimed endeavors such as Henry Hall in New York's Hudson Yards, The Pod Hotel in New York’s Times Square, The Goodtime Hotel in South Beach, Miami, The Rio Hotel & Casino in Las Vegas, and 5420 Sunset Boulevard in Hollywood.

“Dreamscape focuses on well-located real estate and seeks to create lasting and one-of-a-kind experiences that are targeted to generate outsized returns.”

Dreamscape is headquartered in New York City.

Additionally, we have offices in Las Vegas, Tampa, Miami and Dallas.

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